Alex Curran Launches Exclusive Fragrance Called 'Alex'

Alex Curran launched her new perfume 'Alex' at The Perfume Shop on October 29, 2007 in Liverpool, England.

Alex, wife of Liverpool football star Steven Gerrard and a mother of two young girls, has worked closely with OK! Magazine for which she is a regular columnist to develop a fragrance that she feels not only represents her life in bottle, but will also appeal to the many legions of OK Mag fans.

A spokesman for The Perfume Shop said: “Alex has become a well-respected and admired style icon in her own right and her fragrance has been long-awaited.

Photos from WireImage

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