Taverniti So Jeans was launched in 2004, a sportswear collection from Jimmy Taverniti. Despite of the denim line being young, it has already begun making waves in the fashion industry. JT was teamed up with Paul Guez, his friend and founder of Sasson Jeans, to develop new wash treatments and fits using premium denim as well as other fabrications from Europe, USA and Japan.
Taverniti focuses on jeans, T-shirts, sweatpants, and stretch silk tops. His lines are equipped with sophisticated fabrications and intricate attention to detailing. Vintage inspiration is what drives JT to create these modern and distinctive masterpieces.
Celebrities who have been spotted wearing Taverniti So are Paris Hilton, Victoria Beckham, Cameron Diaz and Jessica Simpson.